As the Senior Social Media Coordinator, my experience at ColourPop Cosmetics has equipped me with a wealth of expertise, notably through my leadership in orchestrating the vibrant organic social media landscape of sister brand Sol Body. My precision and strategic creativity have been instrumental in propelling brand expansion and engagement. I've championed inventive marketing approaches, curated compelling content, and conducted thorough performance evaluations to drive impactful results.
My responsibilities include:
Social Media Operations(Tiktok, IG, TW, PINTEREST, FB, Threads), Social Media Strategy/Content Calendar, Content Creation, Content Creator Program, Metrics Reporting, Community Management, Collaborating with cross-functional teams(web, email, influencers, retailers, brand partners)
- Developed + executed social strategy for Pinterest resulting in 5% MOM growth & 10 million+ monthly views
- Oversaw Instagram Story strategy to increase impressions by 3% + manage a 5+/week posting schedule
SOL BODY SOCIAL CONTENT
