At Kendo Brands, I led the launch and execution of a new media-first social media strategy for KVD Beauty, emphasizing high-performance product claims through paid social content. Managed the weekly content production pipeline by organizing, pitching, filming, and editing short & long-form videos for organic and paid initiatives. Used data-driven insights for performance reporting and ensured alignment with strategy. Oversaw creative project timelines, tracked budgets, and collaborated with external media agencies to drive successful paid media campaigns.
Graphic Design
